Dedicated Since 1986
About Us
At Najjar Foods, we believe that healthy snacking should be both delicious and accessible. Since 2020, we have been dedicated to crafting natural, high-quality rice cakes that fit seamlessly into a balanced lifestyle. With a focus on freshness, innovation, and affordability, we strive to bring you snacks that nourish both body and mind.
🌲 Born in Lebanon, Made for Every Moment 🇱🇧
Just like the proud Lebanese cedar stands tall, our Najjar Foods rice cakes are crafted with the same spirit of strength, purity, and authenticity. We believe that snacking should be both wholesome and joyful — that’s why our products are gluten-free, fat-free, popped (not fried), and packed with flavor.
From the mountains to the coast, Lebanon inspires us every day to bring you snacks that are light, natural, and full of life. Whether it’s in your lunchbox, at work, or during family gatherings, Softpop is here to remind you that Lebanon is not only about rich traditions and flavors but also about healthier choices for the future.
Because at the heart of it all, we’re proudly Lebanese — and every bite tells that story.
Our Products: Crafted with Care, Inspired by Wellness
At Najjar Foods, we believe that everyone deserves delicious, wholesome snacks made with simplicity and care. That’s why our products are always gluten-free, vegan, and allergen-friendly, ensuring that healthy eating is accessible to all.
We’re committed to sustainability and eco-conscious choices, crafting snacks that are as good for the planet as they are for you. Every bite reflects our dedication to quality, well-being, and a healthier future.
More than just a snack brand, Najjar Foods is a community—a space where wellness meets joy. Join us on our journey toward a happier, healthier lifestyle.
Explore our range and taste the difference.
Our Mission
At Najjar Foods, our mission is to create high-quality, nutritious, and delicious rice cakes that inspire healthy snacking and support overall well-being. We are dedicated to using premium ingredients, innovative production methods, and sustainable practices to craft rice cakes that are as good for you as they are for the planet. With every bite, we strive to deliver taste, health, and sustainability in perfect harmony.
Our Vision
At Najjar Foods, we envision becoming a global leader in rice cake production, renowned for our unwavering commitment to quality, innovation, and sustainability. Our goal is to be a trusted brand, offering a diverse range of rice cakes that cater to various dietary preferences and lifestyles.
We strive to make rice cakes a go-to healthy snack while staying committed to sustainability and community well-being.
core values
- Quality – We are committed to crafting premium rice cakes, maintaining strict quality control to ensure excellence in every bite.
2. Innovation – We continuously enhance our production, flavors, and packaging to meet evolving customer preferences.
3. Sustainability – We embrace eco-friendly practices, responsibly sourcing ingredients and minimizing our environmental footprint.
4. Health & Wellness – We promote nutritious snacking by providing wholesome rice cakes that support a balanced lifestyle.
5. Customer Focus – We prioritize customer satisfaction, delivering exceptional products and building lasting relationships based on trust.
6. Integrity – We uphold honesty, transparency, and ethical business practices in everything we do.
7. Collaboration – We foster a team-oriented, inclusive culture, valuing diversity and open communication.Â
Guided by our mission, vision, and core values, we strive to make a meaningful impact in the rice cake industry—offering snacks that are delicious, nutritious, and responsibly made.
Working Hours
Monday – Saturday: 8 AM- 5 PM
Location
“Factory” and “Head office”
Industrial City, Zahleh – Bekaa- Lebanon